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Creating the perfect website involves a number of different factors. Often these may well be unrelated. Reaching customers, if you are in business, or finding a readership if you are a blogger may not be as easy as you assume. It goes without saying that the quality of the content on your internet page must provide the visitor with added value. Do you sell products? Are they sold at the lowest price? Or is there a value plus service included? You must definte what it is you are trying to achieve so that you know when you are moving towards your goal.


A website is an extension of yourself or your business. If you have nothing to say in the real world, what makes you think you will be any different online. The internet is not an escape from reality - it is an extension of reality. While you are creating your webpages, you must always consider the user experience. Is your site easy to navigate? Does it cater for special needs. For instance, is it compliant with text to speech software?


My own main interests are in the layout of webpages and ensuring that sites look the part. Taking clients' visions and turning them into reality is very rewarding. Other things you must consider on top of the user experience are web hosting, SEO (Search Engine Optimization) and connecting with your customers or readers. Building websites and connecting with other individuals makes the WEB a wonderful place to spend time.


Some examples online of creative websites delivering value added client content.


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You can find all kinds of reasons why people want to try their hand at online marketing. There really is not much fun and games when you start a business, and with a web business there is usually a huge amount of up-front effort required. In the beginning you will enjoy it maybe because it is new, but it gets boring and tedious after a while. Or, do something that isn’t the same old article marketing/pay per click advertising that everybody else does.

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Obviously, a Facebook account is needed so that people can like your content. You are aware that you must interact with the people who visit your site. Chances are you are very versed in how to promote your Facebook page. Commit to opening up a Facebook business account for the purpose of creating new relationships. This gives the relationship a personal commitment. You might not get any major advertisement deals from this, but it will put a lot of attention on you in terms of potential customers.

Also, it will make you seem like a profitable business instead of just a money hungry one.

Another thing you can do is create some stickers with your computer and strategically place them around your town. This does not mean that you should slap them up on any old surface. Make sure the backing on the stickers is there. This way, once people pick them up, they can place them where they can see them everyday. Public transportation systems are great places to place stickers. This would include a bus, train, or trolley. Never stick a sticker on something that has the potential of causing you legal difficulties.

Expand the reach of your market, try and expand to other countries particularly if you sell a digital product where location and distribution is not that important.  Any software or information product can be especially good for distributing,  here’s an example of such a product – http://iplayerusa.org/

Look and see how you feel about mailing information to people through regular mail, and you can structure it so they are directed to your site for more information. You can even make it really simple and do some postcard marketing which can really work well. People love to get mail, especially if it contains something for free and doesn’t require them to donate or spend money. So you will have zero pressure in your mailing, and that makes people more comfortable with what you want. Be sure you are using a targeted direct mail list, and that will make your conversions much better.

There is an entire world waiting for you with guerrilla marketing, and that is why so many people like this area. Using traditional marketing often means you lose a bit of control, and maybe a lot, and that is never a good thing. So by all means do learn more about what you can do, and then inject your own creativity into it. Move forward, and learn more but do not forget that it is action that gets things done.

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You can get so much recognition for yourself when you successfully launch your own website. It is definitely going to take time to build your reputation but you’ll still get noticed if the launch of your website is successful. There are a lot of really great sites that have failed to make a good impression simply because they didn’t have a proper launch. Taking the right steps and careful carving your way towards a successful launch is not everyone’s cup of tea. If you look at it in its core, it isn’t all that hard to do.

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It takes a lot of planning and effort but in the end it is all going to be worth it. The article below explains three tips to help you launch your site successfully…

If you’re doing a fantastic launch, get ready to have lots of advance traffic. You want to make sure that you are equipped with the very best possible internet server resources you can get. The last thing that you’d want is your website crashing down on the launch day. Sites like Digg and Reddit can send you massive loads of traffic if you hit the front page. There are all sorts of reasons that your site might be the recipient of a heavy inflow of traffic. This is why you need to make sure that your server can handle things like that.

If it can handle a bunch of unexpected traffic you’ll feel a lot calmer and ready for whatever happens.  Try and allow for all eventualities and check access from all locations, if your hoping for lots of traffic from the USA then make sure you look at metrics from accessing via the US.  To test access from a remote location you’ll need to get a VPN or proxy.  Even if you only subscribe for a month then checking responsiveness from the best VPN USA you can afford makes a lot of sense.

Nowadays social media is more popular than ever. People are connecting through social networks and are getting more involved with them. You need to make sure that you have all of your social media accounts registered early on. It is much more professional to make sure that your social media account name is reserved in the name of your site. Don’t try to do it after you launch because you might lose the chance to get the account name that you really want. So make sure that you sign up for your social media accounts at the same time that you sign up for your website’s domain name. Even though it might not seem like the most important step to take right now, as you move on you will find the success that you crave.

It won’t take long for you to figure out how important a step this is.

Do not forget to have all in place so your visitors can reach out to you if they have questions or comments, etc. They may have a suggestion to make or might have a question to ask. Anytime someone sends you a message or question, be sure you reply in a timely fashion. Any contact you make is important because you can begin building good relationships. Also, be sure you test your form or email address just to make sure all is well. There you go! Having a successful website launch doesn’t need to be that hard. As long as you have finished with your homework and have cleared a big path in front of you, you can’t possibly do anything wrong. It’s true that there might be a few bumps along the way but that is normal. The only thing that you need to focus on is getting one element to work and support another during the launch. Always remember that the launch of your site is its most crucial stage. The launch will make you successful or a failure, that is how important the launch is.

Further Information

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For any type of website, you should make getting a good conversion rate your main focus. Yes, you heard correctly. The way that your customers and site are taken care of will say whether or not you will have a high conversion rate. There are loads of reasons that can say why the conversion rate on your site goes down. This article will explain three things that can do a lot of harm to your site’s conversion rates.

One of the most confusing aspects you find on websites these days is bad navigation.

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If your website is hard to navigate, users can simply click to another site that offers similar information, with a more convenient navigation system. The fact remains that people today don’t really have the time and as long as you respect that, they will keep coming back for more, or else they wouldn’t hesitate to give business to your competitors. You need to have a predictable, easy to navigate system on your website to alleviate this problem. Numerous things contribute to how well your website converts, but the domain length is one of those things. A long domain name is not a good thing, even if it helps you with beating the competition. The reason for this is simple. Long domain names are not considered to be professional by most people. Choose a short domain name that indicates that you are not just in business temporarily.

There are of course also complications with different markets, particularly the geographic question.  Take for instance a local supplier of goods, their primary focus is going to be local customers who will form their best chance for increased sales.  A food supplier in Chicago is going to have little interest in attracting browsers from China or Europe, they’re unlikely to buy from them.  Most webmasters cover this issue by modifying their websites based on the location of the visitor.  This is quite common now, where your location is used to tailor what you see, especially useful for global brands who want to discriminate between different markets.  It’s also why people actively try to hide their location using things like a proxy to access the BBC iPlayer, because you can’t watch the BBC online from outside the UK.

Finding a great website, with excellent content which motivates you to do something, is actually a waste if a “call to action” is not available.

Converting sites are hard to come by, and if you actually do have one, without a call to action, it is a tragedy, and also a loss of potential revenue. The best thing about having a website with excellent content is that it provides the potentiality of sales for your products and services, but only if you put a call to action that visitors can act upon after reading the information you have provided. Creating a higher web conversion for your site will work wonders. Also it will help you to own the niche that you are in. But ensure that the practices that you are utilizing will not negatively impact your conversion rates. This is because that way all your efforts can prove to be fruitless. By making use of these few tips, you will look better to your prospects and also get higher conversions. This will pay off in the long run.

Guest Post – Stephen Calkin

Author and Blogger – More Info Here.