I’ve been hearing more and more about a Chinese company called Alibaba. Its in the news a lot now because the company is going to go public later this year and apparently it is a huge e-commerce site that makes tons of money. So I thought I’d check it out and to my surprise, it is a very plain and boring looking site with very basic design elements.
Alibaba is similar to Amazon but I guess it is bigger and makes more money. The site is simple with few graphics on a white background. That teaches me something very important: simple is good for selling because people don’t get distracted by crazy graphics or pretty pictures. If customers trust the site, they will buy. So in the Internet sales world, trust is the most important thing you can have and a good looking website isn’t as necessary as I thought.
Jack Ma started Alibaba around 1998 in his apartment and now the company is said to be worth upwards of $150 billion dollars. That is quite an acomplishment and shows the power the Internet has and gives to just about anyone with brains where ever they live. To think that something so big could have been started at home just 15 or so years ago boggles my mind!