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One of the most critical aspects of finding success online is making sure that your website is user friendly. This is going to sound pretty harmless but it can be completely unforgiving when you do it wrong. You’ll know if you do because your bounce time is sky high and nobody stays long. Make sure that you have your analytics set up on your site so that you can start figuring out what your trouble spots are. You might even hire a person to do a user friendly criteria site audit. No matter what the case, if you want to have a business then you’ll move on this.

Quite a lot of research has been done that proves navigation ought to only be in one of two places. You are going to want to put it either on the top of or right under your header graphic.

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Otherwise, it goes in your left column or down the left hand side. What you want to avoid is placing it on the right hand column. This means that either you can build a website that is two or three columns big. When your site has three columns, make the lefthand column solely for navigation. You can leave the right hand side for other things.  For instance adverts, I have a great one on one site which sells a solution for watching American Netflix from the UK, sells really well on related pages.  Examples of this kind of content are ads or smaller advertising kinds of creatives or any special offers you might be running. It is this layout that people have found to be the most effective.

Be smart about what you have for admin pages, and this is about your contact page. The contact page tells everybody that you’re for real and a professional and that makes a difference. This is also about having credibility, and even if you’re not you’ll at least look the part. Don’t be afraid to use your business address and other details because so many sites do not do this.

Don’t be shy about getting right to the heart of the matter with what your primary offer is right on your home page. While you should avoid making your home page full of ads like most sites do, a few tasteful teasers to good presell copy is worth trying. By default, most themes will make all the side bars the same on various pages, and that’s not always a good idea. You can offer something like a special one-time promo or an incentive to join your mailing list. Avoid GIF animations and the like, and just experiment with various designs for banners and graphics.

You’ll be much happier with your results when your website is very user friendly. When they like what they’re experiencing, then they’ll be more likely to return. if you want your site to improve all around, then this is one of them best ways for that. There’s nothing but good waiting for you if you work to make this happen.

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