Selling web design services is one of the most difficult aspects to the industry isn’t it? After all, how can you really differentiate yourself from all the other operators out there based only on past work? At the end of the day, anyone wanting to do website design or even simply web graphics has to have a solid understanding of marketing and how to sell yourself and your business.
I couldn’t help but think of the online wine club that I’m a part of when I was writing this simply because they face many of the same challenges. I guess that’s one of the really positive aspects to the web design business, you should be able to take parts of each business that you work with and blend them into your own project. That’s both liberating as well as being really good for the long term health of your small web design business.