You can find all kinds of reasons why people want to try their hand at online marketing. There really is not much fun and games when you start a business, and with a web business there is usually a huge amount of up-front effort required. In the beginning you will enjoy it maybe because it is new, but it gets boring and tedious after a while. Or, do something that isn’t the same old article marketing/pay per click advertising that everybody else does.
Obviously, a Facebook account is needed so that people can like your content. You are aware that you must interact with the people who visit your site. Chances are you are very versed in how to promote your Facebook page. Commit to opening up a Facebook business account for the purpose of creating new relationships. This gives the relationship a personal commitment. You might not get any major advertisement deals from this, but it will put a lot of attention on you in terms of potential customers.
Also, it will make you seem like a profitable business instead of just a money hungry one.
Another thing you can do is create some stickers with your computer and strategically place them around your town. This does not mean that you should slap them up on any old surface. Make sure the backing on the stickers is there. This way, once people pick them up, they can place them where they can see them everyday. Public transportation systems are great places to place stickers. This would include a bus, train, or trolley. Never stick a sticker on something that has the potential of causing you legal difficulties.
Expand the reach of your market, try and expand to other countries particularly if you sell a digital product where location and distribution is not that important. Any software or information product can be especially good for distributing, here’s an example of such a product – http://iplayerusa.org/
Look and see how you feel about mailing information to people through regular mail, and you can structure it so they are directed to your site for more information. You can even make it really simple and do some postcard marketing which can really work well. People love to get mail, especially if it contains something for free and doesn’t require them to donate or spend money. So you will have zero pressure in your mailing, and that makes people more comfortable with what you want. Be sure you are using a targeted direct mail list, and that will make your conversions much better.
There is an entire world waiting for you with guerrilla marketing, and that is why so many people like this area. Using traditional marketing often means you lose a bit of control, and maybe a lot, and that is never a good thing. So by all means do learn more about what you can do, and then inject your own creativity into it. Move forward, and learn more but do not forget that it is action that gets things done.
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