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Monthly Archives: April 2017

Not every site relies on organic traffic from the search engines, but nearly every successful one does. Sure you can drive traffic from all sorts of places now but there’s still little to beat the targeted traffic that comes from the likes of Google. Unfortunately if you make search engine optimization mistakes, your site can get banned, not just have your rankings hurt. Given below are a few SEO mistakes that you should be aware of.

Not having much written content on your site and using lots of images instead is a fairly common SEO mistake. You can certainly use images that improve the way your site looks, but keep in mind that they don’t help much from an SEO point of view.

Your main focus should be on giving both your readers and the search engines lots of good content, which is the best way to help your ranking. Do use images, but only where you think it is necessary. Images won’t help you with the search engines, and having too many of them will also make your site slower for visitors, something else you don’t want. Just have a look at your site through an English proxy server like this which can help assess the speed.

For any images you do include, remember to make use of their ALT tags by putting your main keywords in them. This is something that the search engines can read, unlike the image itself. The best way to deal with this is to try and replace most of the images with something that’s worthy to read and also has your keywords in it. Good content that you create (or outsource) is still what the search engines like best.

You also should be aware of the mistake of thinking only about outbound links and failing to make use of internal linking on your site. If you can use internal linking in a manner such as sites like Wikipedia employ, you will be using an effective on site SEO tactic. Having an effective internal linking system informs the search engines that your site is well designed for the benefit of your visitors, who can get where they want to go by simply clicking on these internal links. Simply place your chosen keywords in anchor text and create a link that points to another page on your site. When you do this, of course, it has to be done in a way that makes sense. Your goal is to put together a logical internal linking system that is easy for visitors to navigate and that the search engines will understand.

Building a large number of backlinks to your site in a short time is a serious mistake. At most you will get short term results by doing this, and it will end up backfiring on you. You are much better off acquiring your backlinks naturally, and not try to get thousands all at once. This is one of the main reasons why sites get banned. Creating a large number of links quickly is clear proof to the search engines that you are doing something unethical. It’s just not worth risking the possible harm to your ranking and general reputation.

As long as you remain ethical and stay alert to what you’re doing, you won’t make the kind of SEO mistakes we’ve been discussing. Not making such mistakes can go a long way in bringing you success at SEO.

James (Italia) Joyce

I want to tell you what it’s like working as an entry level web designer. I graduated last year with a Bachelor of Science in Information Technology majoring in Web Development. As expected of course, job hunting is not a problem for us. The advancement of modern day technology and its increase in use worldwide as time goes by is what really defines why web developers like me, don’t experience much difficulty in finding decent entry level jobs unlike other careers .

Well, just think about it! All companies today need their websites to assure the company’s advancement in terms of publicity and the sort. Not having a website for a big corporation is like not caring whether the people are notified of the corporation’s presence or not. Yes, big corporations… you guys need us THAT badly! As much as I love to promote my career, I would also like to notify those people who are planning on working as an entry level web designer that being a web developer is NOT an easy task.

Take it from me, it is really NOT easy – it can be difficult to keep working on that new Netflix VPN site, like the last dozen you did. Once you start working as an entry level web designer, you are to compete with all web designers for your career to grow. Companies tend to hire only those who they deem capable of creating the websites they need and they tend to be a bit over-cautious to the point that some talents are missed. Being a web designer is all about being surrounded by complex codes, creative imaginations and sensitive clients. While working as an entry level web designer, I had this client and he was asking me to create an e-commerce site for his business. And so I did what he told me to do, followed all the details of the website to be created and then the moment I was about to submit the project, he asked for major revisions which is really not that easy to implement (agree with me, developers?).

The bottom line is this. For those aspiring students who are currently pursuing – or is planning on working in an entry level job as a web designer, expect stress, expect headaches, expect sensitive clients and the sort. But be notified as well that even though those may sound a bit negative, the rewards of working as an entry level web designer in terms of salary increases and career advancement are good (based on the advancement of the majority of my upperclassmen). A good trade indeed! So ergo, I love my work!

John Williams

Author of Looking for a Good VPN

As the Internet evolves, new technologies are becoming more often the #1 choice for web design. While the use of tools such as Flash can readily enhance an existing website, they should not be used for a design process from the ground up. Designing the main structure of a website in anything other than HTML will result in lost business and increased frustration level on the customer’s part. Fortunately, CSS can provide with everything you need for a good looking website keeping the basics of HTML.

For example, many websites will open a new window for a Flash website. As if this was not annoying enough, the web browser controls often disappear when the new window opens up. With or without the “Skip Intro” button, bookmarking your website has now been made impossible. To access your website the user has to type in the web address manually every time they wish to visit your page. Worse still if they’re being blocked by region locking from the multimedia they’ll need a paid VPN services like this too. Further it is very unlikely that a website designed with such structure will ever make it into a search engine.

Without real content and only multimedia, search engines are unable to crawl the site for content or follow links for spidering you get performed on your site will be less effective. In comparison imagine reading a book and bookmarking the page you have reached. If a website can not be bookmarked, quick access to previously reached sections is made very difficult. You are forced to go through the pages one at a time. You may or may not find where you left off before and by now are probably very frustrated with the experience.

Once you are done with the book you will put it down again without the ability to include quick reference points to interesting sections, only to begin the whole process anew when you return. Keeping with the book scenario imagine now that the title of the book is written in some strange language and characters foreign to the A-Z alphabet. Such a book would be impossible to find in a library or bookstore because it would be impossible to catalog. This scenario represents a search engine trying to index a Flash website.

If the website consists off multimedia only, the search engine will not know which category to put it into because it will be unable to examine it’s content. The end result is either no listing for your website or placement in some obscure place where few people visit. Before you sit down and design a website keep one thing in mind for it is a formula that will help you please more visitors than any other: a user who finds what they are looking for fast is a happy user. The most technologically advanced website will not generate business if it can not answer questions and inform the customer.

When we are looking for answers in printed media we do not go and purchase a children’s book with pretty pictures and pop-ups. Instead we purchase a magazine or book with the right balance of visual demonstration and typed instructions. The balanced approach is easier on the money purse up front and generates more income in the long run. It is a win-win situation. Remember this golden rule and you will have surpassed half of your competition long before your first ideas begin to materialize on screen.

John Hazard – Demonstrating a Working BBC VPN in 2017