For any type of website, you should make getting a good conversion rate your main focus. Yes, you heard correctly. The way that your customers and site are taken care of will say whether or not you will have a high conversion rate. There are loads of reasons that can say why the conversion rate on your site goes down. This article will explain three things that can do a lot of harm to your site’s conversion rates.
One of the most confusing aspects you find on websites these days is bad navigation.
If your website is hard to navigate, users can simply click to another site that offers similar information, with a more convenient navigation system. The fact remains that people today don’t really have the time and as long as you respect that, they will keep coming back for more, or else they wouldn’t hesitate to give business to your competitors. You need to have a predictable, easy to navigate system on your website to alleviate this problem. Numerous things contribute to how well your website converts, but the domain length is one of those things. A long domain name is not a good thing, even if it helps you with beating the competition. The reason for this is simple. Long domain names are not considered to be professional by most people. Choose a short domain name that indicates that you are not just in business temporarily.
There are of course also complications with different markets, particularly the geographic question. Take for instance a local supplier of goods, their primary focus is going to be local customers who will form their best chance for increased sales. A food supplier in Chicago is going to have little interest in attracting browsers from China or Europe, they’re unlikely to buy from them. Most webmasters cover this issue by modifying their websites based on the location of the visitor. This is quite common now, where your location is used to tailor what you see, especially useful for global brands who want to discriminate between different markets. It’s also why people actively try to hide their location using things like a proxy to access the BBC iPlayer, because you can’t watch the BBC online from outside the UK.
Finding a great website, with excellent content which motivates you to do something, is actually a waste if a “call to action” is not available.
Converting sites are hard to come by, and if you actually do have one, without a call to action, it is a tragedy, and also a loss of potential revenue. The best thing about having a website with excellent content is that it provides the potentiality of sales for your products and services, but only if you put a call to action that visitors can act upon after reading the information you have provided. Creating a higher web conversion for your site will work wonders. Also it will help you to own the niche that you are in. But ensure that the practices that you are utilizing will not negatively impact your conversion rates. This is because that way all your efforts can prove to be fruitless. By making use of these few tips, you will look better to your prospects and also get higher conversions. This will pay off in the long run.
Guest Post – Stephen Calkin
Author and Blogger – More Info Here.