Does Your Website Convert? Check these Tips if Not.

For any type of website, you should make getting a good conversion rate your main focus. Yes, you heard correctly. The way that your customers and site are taken care of will say whether or not you will have a high conversion rate. There are loads of reasons that can say why the conversion rate on your site goes down. This article will explain three things that can do a lot of harm to your site’s conversion rates.

One of the most confusing aspects you find on websites these days is bad navigation.

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If your website is hard to navigate, users can simply click to another site that offers similar information, with a more convenient navigation system. The fact remains that people today don’t really have the time and as long as you respect that, they will keep coming back for more, or else they wouldn’t hesitate to give business to your competitors. You need to have a predictable, easy to navigate system on your website to alleviate this problem. Numerous things contribute to how well your website converts, but the domain length is one of those things. A long domain name is not a good thing, even if it helps you with beating the competition. The reason for this is simple. Long domain names are not considered to be professional by most people. Choose a short domain name that indicates that you are not just in business temporarily.

There are of course also complications with different markets, particularly the geographic question.  Take for instance a local supplier of goods, their primary focus is going to be local customers who will form their best chance for increased sales.  A food supplier in Chicago is going to have little interest in attracting browsers from China or Europe, they’re unlikely to buy from them.  Most webmasters cover this issue by modifying their websites based on the location of the visitor.  This is quite common now, where your location is used to tailor what you see, especially useful for global brands who want to discriminate between different markets.  It’s also why people actively try to hide their location using things like a proxy to access the BBC iPlayer, because you can’t watch the BBC online from outside the UK.

Finding a great website, with excellent content which motivates you to do something, is actually a waste if a “call to action” is not available.

Converting sites are hard to come by, and if you actually do have one, without a call to action, it is a tragedy, and also a loss of potential revenue. The best thing about having a website with excellent content is that it provides the potentiality of sales for your products and services, but only if you put a call to action that visitors can act upon after reading the information you have provided. Creating a higher web conversion for your site will work wonders. Also it will help you to own the niche that you are in. But ensure that the practices that you are utilizing will not negatively impact your conversion rates. This is because that way all your efforts can prove to be fruitless. By making use of these few tips, you will look better to your prospects and also get higher conversions. This will pay off in the long run.

Guest Post – Stephen Calkin

Author and Blogger – More Info Here.

 

 

Do I Need a Responsive Design?

For anyone who owns or runs a website, there is one fact that is certain- visitors no longer only visit from a PC.  Mobile devices like phones and tablets are quickly becoming the most important medium on the internet, and for web designers this is vital.  The majority of designers start their planning and designing by sitting at a desk in front of a nice big monitor to display their current web project.

But the reality for their visitors is something different, but it’s vital.  You see a website looks very different on a 30″ high resolution monitor than it does on a 4″ phone, or a 12″ tablet.  Which is of course vital, if you visit a site on your iPhone and it scrolls down on to 10 pages, or the sides overlap and are difficult to read – you will probably go to another site.

So what’s the solution? Well the primary importance is to make your website design look great on every devices, or at least make it look reasonable.  This is called responsive design and basically it just means that the web site will alter to suit the medium it is being viewed on.

That means that your display will narrow on a smart phone, the columns will adjust and the display switch depending on orientation of the device.   It may not be perfect viewing for a web site but the reality is that people are using these devices to visit sites in their millions.  It’s important, I once visited a site which streamed popular video and TV channels, all a bit dodgy but big business. The problem was that all these videos were set at specific resolution and set areas, which worked great on a pc monitor.  But try and access and watch ITV in Spain using this site on any other device and it was a nightmare, you had to scroll to the side to see most of the screen.

So dear readers, make sure your web site is responsive, if not thousands of your visitors will see a completely different website than you designed.

BBC Iplayer – One of Life’s Essentials

Whenever I’m in the United Kingdom there’s one thing I enjoy more than anything and that’s the TV there.  Watching a show for an hour without it being interrupted every ten minutes for endless adverts is simply bliss.  It’s not something you can do in many places and even fast forwarding recorded shows on a Tivo is not quite  the same.

But the BBC is complete bliss and not only are there no interruptions but the quality is generally superb too.  Of course the BBC has huge advantages in being centrally funded and not commercially driven however it’s certainly my favorite broadcaster bar none.  Nowadays the BBC has invested heavily in it’s online presence and was a pioneer in transmitting it’s content online using the Iplayer application.  You can watch pretty much all the shows online for a period of a few weeks or live whichever suits you best.

There is one drawback though – the BBC Iplayer application is not actually available outside the United Kingdom.  The web site checks the location of your computer by looking up your IP address – presumably to restrict the BBC shows to British license payers, although this seems rather mean.  Fortunately I found this useful post which shows you how to watch the BBC Iplayer abroad.  Apparently all you have to do is connect using a fake UK IP address and you’ll get access as normal.

I have tried this method out and it works fine, although make sure  you disconnect after or all your browsing will be routed through  the United Kingdom.  It’s kind of sad that we have to use these methods – the US media sites are no better, can you believe I can’t access Hulu on my laptop either when I’m out of the US.  The internet didn’t used to be like this and I for one miss the times when everything was accessible to everyone.

Source: http://www.youtube.com/watch?v=afz-QXrkar8

A Simple Sort of Style

If you want to make an impression with your website one of the most important factors to consider is simplicity.  If your website is cluttered and full of text and content, it will simply look to difficult to read and your visitors will disappear with a click of the ’back button’.  I always remember one website I visited some years ago – it was a site about running PPC campaigns and making money, stuff like that – fairly boring.  But the reason I remember this site is that it was coded simply in very basic HTML – no graphics, adverts – just text in a plain style.   It was incredibly basic but it stood out simply because it was different.

Sometimes less can be more – look at the Apple web site:

 

Their focus is the new Ipad and it’s image speaks more that a hundred pages of text.  There’s no need to burden you home page with text when you have something as beautiful as the Ipad to look at.  Apple is selling style and an image transcends words in that department.

Sometimes very basic templates and design help you to focus on the content.  Blogs should generally have as little clutter as possible on them, the words are the important bit on the blog.  You can of course use relevant images – so stay on theme – this page uses graphics to demonstrate how to use an Ipad proxy to watch the BBC.  Notice how there’s very little in the borders which also helps speed up loading of a page as well.  Video works well on these sort of minimal sites too as they don’t distract from the video itself.

So don’t be tempted to overload your visitors, web surfers have extremely short attention spans – if your site looks too detailed and involved it will not draw the visitors in.