If you want to make an impression with your website one of the most important factors to consider is simplicity. If your website is cluttered and full of text and content, it will simply look to difficult to read and your visitors will disappear with a click of the ’back button’. I always remember one website I visited some years ago – it was a site about running PPC campaigns and making money, stuff like that – fairly boring. But the reason I remember this site is that it was coded simply in very basic HTML – no graphics, adverts – just text in a plain style. It was incredibly basic but it stood out simply because it was different.
Sometimes less can be more – look at the Apple web site:
Their focus is the new Ipad and it’s image speaks more that a hundred pages of text. There’s no need to burden you home page with text when you have something as beautiful as the Ipad to look at. Apple is selling style and an image transcends words in that department.
Sometimes very basic templates and design help you to focus on the content. Blogs should generally have as little clutter as possible on them, the words are the important bit on the blog. You can of course use relevant images – so stay on theme – this page uses graphics to demonstrate how to use an Ipad proxy to watch the BBC. Notice how there’s very little in the borders which also helps speed up loading of a page as well. Video works well on these sort of minimal sites too as they don’t distract from the video itself.
So don’t be tempted to overload your visitors, web surfers have extremely short attention spans – if your site looks too detailed and involved it will not draw the visitors in.